USA: Bansk Group to acquire So Good So You

Bansk Group, the USA consumer-focused private investment firm, has announced a definitive agreement to acquire a majority interest in So Good So You, a manufacturer of functional wellness shots and beverages.

Based in Minneapolis, So Good So You is described as a pioneer in the wellness shots category, offering a portfolio of organic, cold-pressed products designed for immunity, energy and mood. The company, which is a certified B Corp, produces its range in a zero-waste facility. According to Bansk Group, So Good So You has grown its sales more than fivefold over the last four years and is currently the leading wellness shot brand in USA retail channels.

Commenting on the deal, Brian O’Connor, Senior Partner and Chief Investment Officer at Bansk Group, said: “So Good So You is a category-leading brand with a powerful combination of functional efficacy, great taste, and an authentic, purpose-driven mission”.

The move follows Bansk Group’s acquisition of a majority stake in No Man’s Land Foods, a USA meat snacks brand, in February 2024. Financial terms of the current transaction were not disclosed.

Source: Bansk Group (via PR Newswire)