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Ferrero Group, the global confectionery firm, has announced an agreement to acquire Bold Snacks, a Brazilian producer of protein-rich snacks. Based in Divinopolis, Minas Gerais, Bold Snacks was founded in 2018 and specialises in the ‘better-for-you’ segment with a portfolio that includes protein bars and whey protein powders.
The company currently employs approximately 300 people. While Ferrero has operated in Brazil since 1994, the move marks the group’s first direct foray into the healthy snacks segment in South America.
The deal follows the 2023 acquisition of Brazilian sweets manufacturer Dori Alimentos by Ferrero’s affiliate, Ferrara. According to Ferrero, the latest acquisition is part of a long-term strategy to strengthen its presence in the Brazilian market and expand into new product categories.
Gabriel Ferreira, founder and CEO of Bold Snacks, said: “Becoming part of Ferrero is an amazing opportunity for our business and our people. Being recognised by a global food leader […] provides a unique opportunity to accelerate our growth and help bring Bold Snacks to more consumers than ever before”.
The financial terms of the transaction were not disclosed.
Source: Ferrero / Just Food / Food Ingredients First
