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Baly Brasil, the Brazilian beverage manufacturer and leader in the national energy drink market, has acquired an industrial facility previously belonging to tobacco processor Alliance One in Ararangua, Santa Catarina, for an undisclosed sum.
The acquisition of the 500,000-sq m site (including 100,000 sq m of built area) marks the establishment of Baly’s fourth manufacturing plant. The expansion is designed to double the company’s production capacity to approximately 1 billion litres annually, supporting the launch of new beverage categories and its international growth strategy. Operations at the new facility are expected to commence in the second half of 2026.
Mário Júnior Cardoso, director of operations at Baly Brasil, commented: “Our new industrial plant in Araranguá marks a watershed moment in Baly’s history. With a modern structure […] the new park is born to sustain something few achieve: growing faster than the market and maintaining leadership, bringing new beverage categories, and generating even more jobs”.
The move follows Baly Brasil’s recent achievement of the top spot in sales volume for energy drinks in Brazil as of December 2025, surpassing multinational competitors Red Bull and Monster. The new facility is expected to generate approximately 1,000 new jobs. Alliance One had previously announced it would wind down operations at the site to consolidate processing in Rio Grande do Sul.
Source: SuperVarejo / NSC Total / Engeplus
