USA: Fresca Foods partners with Cerealto

Fresca Foods, a co-manufacturer of natural and organic snacks, has announced a strategic partnership with Cerealto, a leading contract producer of biscuits, cereals and snack bars in Europe, the UK and Mexico.

Founded and headquartered in Colorado, Fresca Foods co-manufactures for the US and global brands across five major categories: snack bars, granola, breakfast cereals, crackers and biscuits.

Commenting on the deal, Cerealto CEO Bosco Fonts said: “Today’s announcement marks a defining step in our growth journey. Partnering with Fresca Foods’ leadership team gives us a strong foothold in the world’s largest snacking market, shifting our business from predominantly European to truly international. With around 20% of our sales set to come from the U.S. through this partnership, this is a transformative step for Cerealto”.

Fresca Foods chairman Todd Dutkin said: “This collaboration brings fresh investment and enhanced capabilities, enabling us to accelerate innovation and deliver a complete range of snacking solutions to customers across the U.S., Europe, the UK and beyond”.

Fresca Foods CEO Brandon Viar added: “Together with Cerealto, we have the platform, expertise and shared ambition to accelerate growth as the leading co-manufacturing and private label snacking partner. We are truly excited for this next chapter in Fresca’s journey and the opportunities it will unlock for our team members, customers, and community”.

Source: Fresca Foods / Cerealto