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Varun Beverages, PepsiCo’s bottling partner in India, has announced it has entered into an exclusive distribution agreement with Carlsberg for the distribution of alcoholic beverages in Africa, and to this end will establish a wholly owned subsidiary in Kenya.
In a statement, Varun Beverages said: “We are incorporating a wholly-owned subsidiary in Kenya under Varun Beverages Limited to carry on the business of manufacturing, distribution and selling of beverages”.
“In response to the growing popularity of Ready To Drink (RTD) and variety of Alcoholic Beverages, VBL sees an opportunity for expansion into the business of RTD & Alcoholic Beverages of any type or description, including beer, wine, liquor, brandy, whisky, gin, rum, vodka in India & abroad”, the company concluded.
Source: Varun Beverages
