France: Aux Trois Cigognes buys La Mere Poulard

France-based biscuit maker Aux Trois Cigognes has announced the acquisition of local peer La Mere Poulard.

Founded in 1986, La Mere Poulard is based in Mont-Saint-Michel. Its subsidiary, Biscuiterie La Mere Poulard (BLMP), established in 1998 in Maen Roch, produces traditional biscuits from Brittany and Normandy. BLMP generates around €30 million ($35 million) in annual sales, employs 95 people and exports to over 60 countries.

Commenting on the news, La Mere Poulard vice-president Leo Vannier said: “This sale represents a clear strategic choice for our group. We can now devote ourselves fully to our primary mission: offering unforgettable tourist experiences at Mont Saint-Michel. We are delighted to have reached an agreement with a French buyer and wish the Aux Trois Cigognes group every success in continuing to develop these exceptional products”.

Aux Trois Cigognes president Luc-Pierre Verquin added: “Integrating Biscuiterie La Mère Poulard is a great opportunity for external growth, in line with my passion for quality food products, strong brands and teams committed to customer satisfaction. With my experience at Verquin Confiseur and recent acquisitions in the Hauts-de-France region, we will consolidate complementary expertise while preserving the teams and spirit of each company in their respective territories”.

Source: Spayne Lindsay / Just Food