Winland Foods, a US-based producer of private label and branded food items, has merged with La Doria, an Italian producer of tomato products, preserved vegetables and juices, to form Windoria, a new food group valued at $4 billion.
The merged group will supply leading retailers, distributors and foodservice operators while managing more than 40 proprietary consumer labels. In addition, it will employ 5,000 staff and operate 28 plants worldwide, including 11 pasta-focused facilities across Europe and North America.
Commenting on the move, Windoria chairman Antonio Ferraioli said: “From the humble beginnings of Zerega, pioneering pasta-making in America since 1848, to La Doria’s enduring dedication to quality and tradition in Italy, our new company brings together a wealth of expertise, heritage and unwavering commitment to excellence”.
“We are launching Windoria not only with remarkable momentum, but with a deep respect for the history and values that have guided both organisations and an unparalleled commitment to our customers”, he added.
Source: FoodBev