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Mars, the US-based diversified food company, has announced plans to invest €1 billion ($1.17 billion) to boost manufacturing and innovation across the EU.
At the production level, the company is planning to invest significantly to modernise its manufacturing footprint, upgrading facilities to boost efficiency, product quality and consumer innovation, including new pouch packaging for its Whiskas cat food brand and the rollout of Extra / Orbit Refreshers chewing gum.
Among the plants set to benefit from the investment is the Janaszowek chocolate factory in Poland, where around €250 million ($294 million) is to be invested in state-of-the-art automation, as well as to increase site capacity by 63%.
Elsewhere, Mars is earmarking funds to decarbonise the value chain to improve sustainability and production resilience, alongside strengthening local partnerships and economies.
“Our investments are designed to keep our operations world-class, competitive and aligned with the EU’s long-term priorities”, said Mars CFO Claus Aagaard. “For Mars, this is about more than just growth. It’s also about building a stronger, more resilient business in Europe – one that delivers more innovation to consumers, delivers value for thousands of our European suppliers, and creates lasting, positive impacts in the communities where we operate”.
Source: Mars (via PR Newswire)
