UK: Kraft Heinz expands into pulse-based ready meals

The UK division of US-based food multinational Kraft Heinz is expanding into a new category with the launch of pulse-based ready meals sold in pouches.

The new product line, which can apparently be microwaved in just 90 seconds, are described as a response to rising demand for convenient, nutritious and flavourful meals. The lineup comprises Chilli Black Beanz, Curry Chickpeaz, and Tomato Cannellini Beanz, which come respectively in smoky chipotle, coconut curry and tomato and garlic sauces.

Commenting on the launch, Alessandra de Dreuille, director of meals at Heinz, said: “Combining our years of beans expertise with consumer cravings for adventurous recipes and world foods, our new range takes everything people love about beans – taste, convenience, comfort – and serves them up in new, delicious ways”.

The existing Heinz brand range in the UK comprises ketchup, baked beans, pasta sauces and soup.

Source: FoodBev / Kraft Heinz