Priya Chopra, Director of Strategy
Union Coop

Gama spoke to Priya Chopra, Director of Strategy, Union Coop.

 

What key trends do you expect to shape food and drink innovation in the United Arab Emirates in 2025 / 26?

Food and drink innovation in the UAE is being driven by agritech, with vertical farming and smart agriculture improving local food security. Long-shelf-life meals (up to 25 years) are emerging, reflecting a focus on sustainability and preparedness. The market is also seeing strong demand for healthier and organic products, especially among affluent consumers. Experiential dining — such as AI-driven menus and immersive restaurant concepts — is rising in popularity, alongside smart packaging that uses QR codes and AR for transparency. Sustainability is another key focus: local sourcing, compostable packaging, and waste reduction are priorities. Brands are also improving eco-conscious logistics, like use of biodiesel for deliveries.

 

How is Union Coop evolving its product ranges and the in-store experience to meet changing consumer needs?

Union Coop is expanding its offerings with over 55,000 products and more than 1,500 private-label items, focusing on affordability and variety. The company is adopting smart retail technologies, including self-checkout systems, digital loyalty programs, and mobile app features such as online ordering, click-and-collect, and 45-minute delivery. The Smart App has grown to little over half million downloads, showing strong digital engagement. Union Coop is also promoting sustainability through initiatives like organic farming (Union Farm) to supply pesticide-free produce. These efforts support a seamless, tech-enabled shopping experience while catering to health-conscious and value-driven consumers.