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Running for ten years, and advertised as Europe’s premier dedicated tradeshow for the e-cigarette category, The Vaper Expo UK 2025 returned to Birmingham’s National Exhibition Centre (NEC) this May for its latest outing. Overall, the expo attracted over 20,000 visitors and featured more than 500 brands across 300+ exhibitor stands, offering a comprehensive overview of the latest trends and innovations set to shape the vaping industry in the year ahead.
Spanning a total of three days, the event catered to both industry professionals and enthusiasts. Friday served as the exclusive B2B day, drawing professionals from around the globe to network and forge new partnerships, while Saturday and Sunday saw halls opened to allcomers, enabling exhibitors to showcase their latest product introductions directly to the public. The show’s vibrant, informal atmosphere was enhanced by interactive elements, including games and raffles, which engaged attendees and added an element of fun to proceedings.
As usual, a diverse array of products was on show, from disposable vapes to advanced pod systems and e-liquids, as well as a small selection of products from adjacent categories such as nicotine pouches, heated tobacco and tobacco accessories. Notable exhibitors included industry giants such as Elfbar, Lostmary, Geekvape, Voopoo, Smok, Uwell and Innokin, who lined up to showcase alongside their smaller competitors, especially from the Far East, which continues to be a powerhouse for e-cigarette design and manufacture.
Read about The Vaper Expo in the next issue of Gama News.
Out on the showfloor, efforts to prolong product lifespan was a central theme for both disposable and reusable products. In terms of disposable products, brands zeroed in on high ‘puff’ count, with some devices offering as many as 50,000 puffs, while a number of brands with reusable devices had opted for refillable pods to cut down on cost and waste. Flavour diversification was also to the fore, as brands sought out ever more creative blends in a bid to lure consumers.
Elsewhere, devices continued to show an evolution in terms of both functionality and design, with a number of brands offering advanced digital screens allowing users to customise features such as puffs and flavour strength. One brand went so far as to claim its latest offering is comparable in functionality to a smartwatch, noting features such as the ability to make voice calls and access social media.
In the non-nicotine space, a particularly interesting launch was an “aromatherapy inhaler” with a blend of menthol and real coffee beans, designed to offer consumers an “energy boost” on the go.
Dates for the next edition of The Vaper Expo are still to be announced.
