Germany: Harry-Brot to acquire Rewe subsidiary Glockenbrot

German bakery firm Harry-Brot has received approval from Germany’s national competition regulator to acquire Glockenbrot, a subsidiary of the retail group Rewe, as well as the company’s bakery in Bergkirchen, Bavaria.

Glockenbrot, which has been owned by Rewe since 1986, operated bakeries in Bergkirchen and Frankfurt. Rewe shut the Frankfurt site before selling Bergkirchen to Harry-Brot.

As part of the transaction, Harry-Brot will take ownership of the Bergkirchen factory and create two property-holding joint ventures. A second bakery is planned for Erlensee, east of Frankfurt, with production expected to start in 2028, subject to approval.

Harry-Brot generated around €1.3 billion ($1.5 billion) in sales in the financial year 2024. The company operates ten baking facilities, producing bread and other baked items under its own brand as well as for private labels.

Source: Bundeskartellamt / Just Food