US-based multinational beermaker Molson Coors has signed an agreement with multinational Dutch brewer Heineken for the import and distribution of the Sol brand in the US.
The 10-year agreement will allow MillerCoors, the US division of Molson Coors, to import, market and distribute the Sol brand in the US market.
According to a Foodbev report, the agreement givesboth companies the opportunity to focus on key areas of growth within their respective portfolios.
In a statement, Molson Coors CEO and President Mark Hunter said: “Given the steady growth of the Mexican import segment in the US over the past few years, the addition of Sol represents a key addition to our portfolio”.
Established in 1899, Sol is a pale lager with an ABV of 4.5% that has been part of Heineken’s US portfolio since 2004. As a result of the new agreement, the beer will continue to be brewed in Mexico.
Source: FoodBev
