USA: Mart Frozen Foods opens Idaho manufacturing facility

US food manufacturer Mart Frozen Foods has announced it has inaugurated a $65 million high-tech food manufacturing facility in Rupert (ID).

The new 100,000 sq ft facility, located adjacent to the company’s headquarters, has reportedly created 80 new jobs and will produce and package fully baked Idaho potatoes, marketed under the OH!Tatoes brand.

Julian Critchfield, president and CEO of The Mart Group, said: “Through innovated technology, OH!Tatoes has perfected the art of freezing fresh Idaho potatoes so consumers can enjoy fluffy, flavorful baked potatoes in minutes. This expansion allows us to vertically integrate to provide the unmatched quality of baked Idaho potatoes in an easier format, with a longer shelf life, than ever before”.

The OH!Tatoes product is claimed to be the first-of-its-kind whole baked frozen potato available in North America.

Source: Mart Frozen Foods (via PRWeb)