USA: Canned wine brand Bev acquired by E & J Gallo Winery

E & J Gallo Winery, a US producer of wine, spirits and flavoured alcoholic beverages, has announced the acquisition of Bev, a California-based drinks brand that produces canned wines.

In a statement, E & J Gallo Winery said Bev was founded “to inspire kinder, more inclusive fun in drinking culture at large” and to “creat[e] a voice for women” in the alcoholic drinks industry.

The acquisition will add Bev Rose, Bev Blanc, Bev Gris, Bev Noir, Bev Glitz, Bev Glam, Bev Glow, Bev Pride and the newly released Bev Brite to Gallo Winery’s portfolio.

Commenting on the acquisition, E & J Gallo Winery CMO Stephanie Gallo said: “As an industry, we are adapting and evolving to remain relevant to the next generation of alcohol beverage consumers. I see the Bev portfolio as a welcome addition to Gallo’s product family that will allow us to continue to offer our consumers beverage options to celebrate any occasion”.

AlixPeabody, CEO of Bev, added: “For us, breaking the glass is about empowering communities and inspiring people to celebrate themselves and own their fun. When I met Stephanie Gallo, it became immediately clear that Gallo’s values and commitment to women and diversity in the industry is exemplary of the exact change we aim to create. We could not be more excited for this partnership and can’t wait to expand the reach of our products and our community”.

Terms of the deal were not disclosed.

Source: E & J Gallo Winery (via PR Newswire)