USA: Wellful acquires Ancient Nutrition

Wellful, a supplements and weight-management business and a Kainos Capital portfolio company, has announced the acquisition of supplements firm Ancient Nutrition from equity funds VMG Partners and Hillhouse Investment.

Founded in 2016, Ancient Nutrition has a product portfolio that includes protein and gut health supplements, vitamins & multivitamins, herbs, mushrooms, and greens. It is described as the fastest-growing vitamin, mineral, and supplement (VMS) category brand and the largest collagen brand within the natural channel.

Commenting on the deal, Wellful CEO Brandon Adcock said: “The Ancient Nutrition team has done a phenomenal job of building a scaled brand with considerable future growth potential. Ancient Nutrition fundamentally stands for something within the industry and delivers real results to its customers. We’re very excited to further strengthen the brand and to expand the product portfolio that customers have come to know and trust”.

Ancient Nutrition co-founder Jordan Rubin added: “I am proud of how far Ancient Nutrition has come in our mission to Save the World with Super Foods and look forward to seeing our innovative products become a staple in every North American household and beyond. I’ve appreciated the partnership with VMG and Hillhouse Investment in helping us build one of the leading brands in the natural products industry”.

Source: Wellful (via BusinessWire) / Ancient Nutrition