US retail giant Walmart has announced the launch of a new Italian food range, introduced under the Sam’s Choice Italia brand name.
According to Walmart, the range was developed in partnership with the Italian Trade Agency and features 40 products, including ready meals, bagged pastas, pesto and pasta sauces, canned tomatoes, balsamic vinegar and frozen pizzas.
Jack Pestello, senior vice president, Private Brands at Walmart said: “Teaming up with the Italian Trade Agency is one of the many ways our Sam’s Choice brand brings authentic gourmet foods to families across America at everyday low prices. We are fanatical about quality – it’s the first ingredient in everything we do”.
The products are available across all of Walmart’s 3,600 stores and online shop. Further extensions to the range are set to be introduced in due course.