Quinoa Corporation, a business trading as Ancient Harvest, has acquired US gluten-free peer Pamela’s, according to a statement from the former’s private equity investor Encore Consumer Capital.
The deal, described as combining “two heritage gluten-free pioneers”, “more than doubles the business under Quinoa Corporation’s management, strengthens its ability to expand its retail footprint, and combines the gluten-free formulation expertise and supplier networks of both brands to facilitate new product development”, Encore Consumer Capital added.
The two brands are claimed to have “complementary” product lines. Ancient Harvest’s portfolio includes quinoa, pasta, hot cereal, polenta and other plant-based protein products made from gluten-free superfoods, while Pamela’s offerings are said to range from gluten-free baking mixes and baking ingredients such as pancake mix and paleo flours to pasta meals, ramen, snack bars, cookies and graham crackers.
“Marrying two established gluten-free brands will give us more traction with retailers, more critical mass with suppliers, more operational and marketing efficiencies, and more knowhow in working with gluten-free ingredients for product innovation”, said Ancient Harvest CEO John Becker. “All of these factors will benefit the growing number of consumers who need or prefer gluten-free options”.
Source: Encore Consumer Capital