USA: Pasture Brands acquires Pillars Yogurt

Pasture Brands, a portfolio company of Benford Capital Partners created in 2021 to buy Farmers Hen House Group and other natural, fresh and refrigerated food and drinks firms, has announced the acquisition of Pillars Yogurt, a drinkable Greek yogurt company.

Founded in 2016, Pillars Yogurt is described as a better-for-you, clean-label brand with a portfolio of single and multi serve yoghurts, as well as plant-based yoghurt alternatives. Pillars Yogurt products are claimed to have significantly lower sugar and higher protein than other options and also contain pre and probiotics for improved gut health.

Commenting on the move, Farmers Hen House CEO Ryan Miller said: “We’re very impressed with the business Eric [Pillars Yogurt founder Eric Bonin] has built; Pillars’ delicious, clean label products with low sugar and high protein content clearly resonate with consumers. Combining Pillars and Farmers Hen House under the Pasture Brands umbrella will yield near-term growth opportunities as we become more important to our growing customer base”.

Mr Bonin added: “I was looking for a strategic partner to help accelerate the growth of the brand and take Pillars to the next level. Partnering with BCP and Farmers Hen House will allow Pillars to better serve our long-term, existing retail partners and to expand distribution to reach even more consumers”.

Source: Benford Capital Partners