USA: Laird Superfood to acquire Picky Bars for $12 million

Laird Superfood, a maker of plant-based packaged beverage products, has entered into an agreement to acquire Picky Bars for $12 million in cash and stock.

Founded in 2010 by professional athletes, Picky Bars is a manufacturer of wholesome snacks and breakfast products such as nutrition bars, oatmeal, granola, pancakes, and nut butter.

Picky Bars CEO Jesse Thomas said that the acquisition will “accelerate our already strong growth by expanding our distribution, enhancing our product development, and creating even more jobs in our local community.”

Paul Hodge, chief executive officer of Laird Superfood said: “We are so excited to welcome Picky Bars into the Laird family. Founded by three incredible athletes who are true to their mission and vision, Picky Bars aligns with our core values of trust and authenticity and our product ethos prioritizing high performance and sustainability, not just for athletes, but for everyone in everyday life.”

Source: Food Business News