Kroger, the leading US grocery retailer, has announced the launch of Mercado, a Hispanic-inspired brand offering more than 50 products sold exclusively in the Kroger family of stores.
The new lineup will include queso fresco, Oaxaca cheese balls, ready-to-cook flour tortillas, pre-cooked white corn meal, chorizo ground sausage, thin-sliced beef strip steak, aqua fresca and chicharrones pork crackling strips.
Commenting on the brand launch, Kroger vice president Juan De Paoli said: “Kroger® Mercado embraces Hispanic culinary heritage with the quality and innovation our customers have come to know and expect from Our Brands.”
“We are thrilled to offer authentic products that are accessible and exceptional in quality, creating a brand that fills a void for some customers and creates a cultural experience for others. Kroger® Mercado is Fresh for Everyone”, he added.