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Goya Foods, the leading US manufacturer of Hispanic food products, has announced the expansion of its facility in Brookshire TX to “support growing consumer demand” for its products.
The 324,000 sq ft expansion will include production and distribution warehousing, production offices and auxiliary buildings.
Goya said the investment would help it reach new consumers and strengthen the Goya brand throughout the USA and internationally includingin Latin America, the Caribbean, Europe, Africa and Asia.
Commenting on the move, Goya Foods president Bob Unanue said: “With the growing need for good nutrition, it’s an opportune time for Goya to expand. For more than 81 years, Goya has not only positioned itself as a leader in the Latin American food industry and a trusted American brand, but as an iconic symbol of the Hispanic culture. Our commitment to excellence is the cornerstone of providing our consumers with products that offer ‘good taste, good for you and good value,’ all key elements that resonate with our popular tagline that our grandfather created, ‘If It’s Goya, It Has To Be Good’ “.
Source: Goya Foods (via PR Newswire)
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