Private equity firm Goode Partners has announced a minority investment of $30 million in Jocko Fuel a provider of premium sport and lifestyle nutritional products.
Founded in 2017, Jocko Fuel is a provider of a broad range of premium sports nutrition products, that focus on clean, natural, and functional ingredients offered in several formats such as clean energy drinks, powders, and capsules.
“The strategic investment from Goode Partners validates Jocko Fuel’s track record of significant growth and will help enable the emergence of Jocko Fuel products as the better alternative for conscious consumers and as a household name,” said Pete Roberts, the co-founder, and CEO of Jocko Fuel. “Dave and the team at Goode Partners will give us the ability to grow our product line, refine our logistics, and reach people that need our products, but who haven’t heard of us yet. This partnership gives us the resources to ensure that everyone in the world has access to the incredible benefits of Jocko Fuel.”
Source: Goode Partners (via PR NewsWire)