USA: Godiva joins forces with General Mills to launch baking mixes

Godiva, the leading chocolate firm, has announced the launch of a new line of baking mixes in partnership with the US multinational General Mills.

The baking mixes, which will feature Godiva 72% cocoa dark chocolate callets (chocolate chips) will be available in four dessert options – Molten Lava Cakes, Brownie Cheesecake Swirl, Raspberry Chocolate Torte and Flourless Chocolate Torte.

With the launch of the line, Godiva said it was expanding its footprint into the baking aisle, incorporating the brand’s signature chocolate into baking mixes that would assist in creating speciality form desserts at home.

Commenting on the launch, Godiva president of Americas Caroline Le Roch said: “This is an exciting time for Godiva, as we continue to innovate and expand our portfolio with products that will bring us into consumers’ homes on a regular basis. When we started to create the premium baking mixes, we had to ensure that they were of the highest quality, so we knew that bringing on a partner, like General Mills, to do this was imperative. We are thrilled to have consumers create decadent desserts with their friends and family on behalf of Godiva”.

The new Godiva baking mixes line can be found in the baking aisle of leading grocery stores across the US at an RRP of $4.99.

Source: Godiva / General Mills (via PR NewsWire)