USA: General Mills to acquire pet food brands Tiki Pets and Cloud Star

US food giant General Mills has announced that it has reached an agreement to acquire the Tiki Pets and Cloud Star food brands, part of investment firm’s NXMH’s Whitebridge Pet Brands business, for $1.45 billion.

As part of the transaction, General Mills will take over two manufacturing facilities in Joplin (MO), while NXMH will retain the Whitebridge Pet Brands business and brands in Europe.

Commenting on the deal, General Mills group president, Pet, International, and North America foodservice Jon Nudi said: “Acquiring the Tiki Pets and Cloud Star portfolio strengthens our commitment in the Pet space. These brands complement our Blue Buffalo portfolio and will help us incrementally grow in Cat feeding and Treats”.

“We’re excited to welcome the North American Whitebridge team to General Mills and to provide pet parents with an expanding portfolio of brands to feed and treat their pets like family”, he added.

The transaction is expected to close in the third quarter of fiscal 2025, subject to regulatory review and approval.

Source: General Mills