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Fresh Express, the Chiquita-owned packaged salad firm, is expanding its on-the-go snack portfolio with the launch of fruit-based Chiquita Bites and Chiquita Sticks.
The company said the new lines “make planning delicious and refreshing snacks for weekend getaways or school lunches a breeze”.
Chiquita Bites is described as savoury snack packs featuring fresh fruit, cheese and nuts and containing at least 7g of protein. They are available as apple wedges, cheddar cheese & red grapes, apple wedges, monterey jack cheese, cranberries & cashews, apple wedges, monterey jack cheese, cranberries & raisins, apple wedges, cheddar cheese & multi grain crackers, and apple wedges, cheddar cheese & pretzels.
Meanwhile, Chiquita Sticks are described as sweet red apples peeled and cut in the shape of a thick French fry (chip), designed to be dipped in any sauce.
Commenting on the launch, Fresh Express marketing brand leader Michael Golderman said: “Consumers today look for snacks that will tide them over between meals more than ever. They want snacks that provide them with the protein and essential nutrients they need to get through the day. By tapping into the success of Chiquita’s fresh apple business and pairing it with Fresh Express’ packaged kit expertise, we are able to provide a natural solution to meet this consumer need, creating nourishing, convenient and tasty snacks that our customers can enjoy”.
Source: Chiquita
