USA: Campbell Soup sells Pop Secret business to Our Home

Campbell Soup, a US producer of canned soups and other foods, has announced that it has sold its Pop Secret popcorn business to Our Home, a US-based snack company.

The existing Our Home portfolio includes brands such as Food Should Taste Good, Popchips, Real Food From The Ground Up, You Need Yhis, RW Garcia, Good Health and Sonoma Creamery.

The Pop Secret business generated net sales of approximately $120 million in fiscal 2024, Campbell Soup said.

Commenting on the move, Campbell’s Snacks executive vice president and president Chris Foley said: “This marks another step in our journey to strategically focus our Snacks portfolio. The sale of Pop Secret will drive greater focus and accelerated growth across our Snacks division and portfolio of leading brands”.

Our Home founder and CEO Aaron Greenwald, added: “Acquiring Pop Secret marks Our Home’s expansion into the microwave popcorn category, strengthening our status as a premier independent snacking platform. The brand’s significant MULO consumption and widespread household recognition, combined with our extensive manufacturing capabilities, create a unique platform for growth and innovation in the market”.

Terms of the transaction were not disclosed.

Source: Campbell Soup / Our Home