USA: Campbell Soup sells Garden Fresh Gourmet as part of fresh food divestment strategy

Campbell Soup, the US food business, has announced it is selling its Garden Fresh Gourmet business to an affiliate pf Fountain of Health USA, a maker of hummus, dips, variety packs, prepared salads, pates, and frozen desserts, for an undisclosed sum.

Campbell Soup bought Garden Fresh Gourmet in 2015, at the time bidding to expand in packaged fresh and organic foods.

The sale forms part of Campbell’s Soup strategy, announced in August 2018, to divest its Campbell Fresh and Campbell International businesses. The company added the process to sell Bolthouse Farms (also part of the Campbell Fresh division) and Campbell International was on-track and that it expected to name buyers for both business by the end of fiscal 2019.

Founded in 1998, Garden Fresh Gourmet is described as the number one branded refrigerated salsa in the US. Garden Fresh Gourmet also makes, sells and distributes hummus, dips and tortilla chips, both under the Garden Fresh Gourmet brand and as private label products.

Source: Campbell Soup