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Campbell Soup, the US-based food and beverage giant, has acquired a minority stake in La Regina di San Marzano, a leading producer of premium pasta sauces and a long-standing manufacturing partner for the Sovos Brands portfolio.
The investment, valued at approximately $45 million (£35.6 million), strengthens Campbell’s supply chain following its $2.7 billion ($2.1 billion) acquisition of Sovos Brands earlier this year. La Regina di San Marzano, an Italian-founded firm with significant production facilities in the USA, is the primary co-packer for Rao’s Homemade, the flagship pasta sauce brand within the Sovos portfolio.
The partnership is intended to secure long-term production capacity for Rao’s, which has seen double-digit growth in recent years. Based in Georgia, USA, La Regina’s American operations specialize in kettle-cooked sauces using traditional Italian recipes.
According to Campbell Soup, the deal ensures “greater collaboration and alignment” between the two entities as Campbell looks to scale its premium meals and beverages division. Mick Beekhuizen, president of Campbell’s Meals & Beverages division, stated: “This investment represents a strategic step to secure the future of our fastest-growing brand and to deepen our partnership with a supplier that shares our commitment to quality and authenticity”.
Source: Just Food / Campbell Soup
