USA: Bubbies Ice Cream acquired by Marubeni

Bubbies Ice Cream, a Hawaiian firm best known for mochi ice cream, has been acquired by by Marubeni, a leading Japanese trading and investment firm.

Founded in 1985, Bubbies Ice Cream is described as being known for its premium positioning and unique flavours, recently venturing into a new frozen category with its Mini Ice Cream Cookie Sandwiches.

Commenting on the move, Bubbies Ice Cream chief executive officer Jeff Stites said: “Marubeni is a global organization with values that align to our own. They possess the perfect mix of resources and expertise needed as we look to accelerate our growth long-term. We’re thrilled to join their portfolio of brands and explore new opportunities to scale nationwide and internationally based on Marubeni’s impressive network of supply and trade partners”.

Source: Bubbies Ice Cream (via BusinessWire)