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US-based alcoholic drinks firm Breakthru Beverage Group has announced it has signed an agreement with beer distributor JJ Taylor to acquire and integrate the latter’s business in Minnesota.
The move will strengthen the company’s position as it continues to expand its range of services and products, Breakthru Beverage Group said. The acquisition is expected to close later this spring season, and will also offer Breakthru Beverage Group enhanced operational capabilities in Twin Cities (Minneapolis–Saint Paul) as the company consolidates its beer portfolio into JJ Taylor’s 600,000 sq ft warehouse, the firm added.
The combined business will have a portfolio of more than 65 domestic, imported and local, and national craft beer brands.
Commenting on the acquisition, Breakthru Beverage Group president Tom Bene said: “There’s great synergy between our companies in Minnesota. This combination will dramatically enhance operations in the Twin Cities and reinforces our commitment to this market as we deploy our full suite of best-in-class capabilities and digital resources to help supplier and customer partners better reach their target consumers and drive results”.
Source: Breakthru Beverage Group
