Arcadia Biosciences, the US manufacturer of plant-based consumer products, has announced an agreement to sell the GoodWheat brand to Above Food for $4 million.
Launched in 2018, the GoodWheat brand aims to help consumers increase their fibre intake with products such as pasta, pancake mixes and macaroni and cheese meals that are made from patented, non-GMO wheat.
Commenting on the transaction, president and CEO of Arcadia Stan Jacot said: “We see this as the beginning of a partnership between Arcadia and Above Food to accelerate scaling Arcadia’s wheat IP”.
Above Food CEO Lionel Kambeitz added: “Consumers are asking for delicious foods that are better for you. The use and advancement of this existing non-GMO GoodWheat IP for the planting seeds utilized in Above’s grower supply chain will serve the needs of these health and quality-conscious consumers”.
Source: Arcadia Biosciences