USA: 7-Eleven expands to Laos

7-Eleven, the US convenience store chain, has announced a further expansion of its geographic footprint with the opening of its first store in the Southeast Asian country Laos.

Located in the capital Vientiane, the outlet is described as featuring 7-Eleven’s “signature retail environment” and as serving a variety of internationally-popular products and beverages including bean-to-cup coffee and Slurpee and Big Gulp drinks.

CP ALL Laos, the master franchisee of 7-Eleven who will operate the store, said Vientiane was experiencing significant economic growth and a surge in tourism following the opening of the Laos-China Railway high-speed train line.

“With its thriving economy and growing population, Laos offers an excellent environment for 7‑Eleven’s first retail venture in the region,” commented 7-Eleven International Co-CEOs Shin Abe and Ken Wakabayashi. “Our entrance into the country brings Laotian customers a one-stop-shop solution with quality fresh food and convenience needs, via a store format not currently prevalent in the market”.

Source: 7-Eleven (via PR Newswire)