USA: Hostess Brands in bid for Give and Go – reports

Hostess Brands, the company behind the Twinkies brand, is negotiating the acquisition of Canadian manufacturer Give and Go, according to a report in Fortune quoting “people familiar with the matter”.

Give and Go, which possesses brands such as Two-Bite miniature baked treats and Kimberly’s Bakeshoppe cupcakes and also manufactures private label products, was acquired by OMERS Private Equity firm Kilmer Capital Partners in 2007.

Last September, Reuters reported that OMERS had been exploring the company’s sale or initial public offering. According to reports, it would now be hoping to raise as much as $800 million from any deal.

Hostess is one of the biggest wholesale bakers in the US. It is owned by Apollo Global Management LLC and consumer industry investor C. Dean Metropoulos.

Give and Go and OMERS did not respond to requests for comment, Fortune said.

Source: Fortune