UK: Vector Consumer strengthens in collagen with Dose & Co buy

UK-based consumer healthcare firm Vector Consumer has announced it is strengthening in the supplement space with the acquisition of s Dose & Co from brand developer Zuru Edge.

Founded in New Zealand in 2019, Dose & Co. has a portfolio that includes Pure Collagen Peptides powder, Beauty Collagen, Marine Collagen Peptides powder, and collagen creamer.

The deal follows Vector Consumer’s purchase of the Pura Collagen brand last month.

Commenting on the move, Zuru Edge Wellness division general manager Paige Harris said: “We are excited by Vector Consumer’s shared dedication to unwavering quality and their proven track record of innovating within the Wellness category. Handing over the reins to Vector aot only enables the continuation of Dose & Co’s mission but also undoubtedly marks a new era of innovation and expansion.”

Vector Consumer managing director Matt Banks added: “The brand has a very small retail and online presence in Asia, but we know that it has a global following, so this is a great opportunity for us to take our learnings from the current Vector’s brands successes in Asia, including SOLV in Guardian Singapore and Liverpool FC (LFC) Nutrition selling in China, and use this as a platform for Dose & Co to sell across Asia”.

Financial terms were not disclosed.

Source: Vector Consumer (via PR Newswire)