UK: Tom Parker Creamery launches “relaxing” Bedtime Milk

Tom Parker Creamery, the UK dairy company, has announced the launch of a “category first” Bedtime Milk infused with natural botanicals to promote relaxation.

Infused with calming ingredients such as chamomile, valerian root, lavender and magnolia extract, Tom Parker Creamery’s Bedtime Milk is a full-fat milk designed to promote restful sleep and is claimed to be suitable for adults as well children over 36 months.

Commenting on the launch, Tom Parker Creamery CEO Rob Yates said: “The launch of Bedtime Milk comes at a time when functional dairy drinks are outperforming the broader beverage category. Consumers are becoming more health-conscious, with a focus on longevity, weight management, illness prevention and vitality – all of which are impacted by sleep quality. It’s the next natural extension to our functional milk products”.

Tom Parker Creamery’s Bedtime Milk will be available from mid-March in 500ml glass bottles.

Source: Retail Times