UK retailer has set its sights on developing its private label portfolio, unveiling new ranges of Indian and Oriental foods to be launched this September.
Among the 17 new lines being introduced are ready meals, including Chicken Jalfrezi with Rice, Lamb Rogan Josh with Rice, Thai Green Chicken Curry with Rice and Chicken in Blackbean Sauce with Rice, stir fry items such as sweet chilli and Chinese stir fry sauces, and meal accompaniments such as onion bhajis and vegetable spring rolls. The lines are projected to deliver £3.4 million in sales.
The lines will feature in a TV campaign to be aired in October.
Susan Darbyshire, Spar UK Brand Director, commented: “Our consumer needs are changing, food trends are changing and people want good quality products at good prices more than ever before”.
“This range has been repackaged in a strong, recognizable design, with great standout on shelf. It will also be supported with significant marketing activity, including the TV campaign. Spar is committed to creating a fantastic, profitable own brand range for retailers that is relevant to customer needs locally offers excellent quality and prices”.
Source: Talking Retail