UK: Kerry innovates with ‘oat and dairy’ product range

Kerry, a leading food and food ingredients company, has announced a “category-first” range of products made from a blend of oat milk and dairy milk, branded as Smug Dairy.

The new range, which will be available in stores across the UK from the end of March, includes analogues to cheddar cheese, milk, butter and butter spread.

Commenting on the launch, Kerry Dairy strategy, marketing and innovation director Victoria Southern said: “With this first-to-market category launch, we are not only creating a new way for dairy lovers to do dairy with a bold and exciting new brand but also to creating a dairy category that is fit for the future”.

“The Smug Dairy portfolio has 40% less saturated fats and saves up to 54% less CO2e emissions per kilogram than traditional dairy, without any compromise on the rich and creamy taste that consumers love; in fact you could say, it’s a delicious feeling”, she added.

Source: FoodBev / Just Food