UK: Imiracle expands into nicotine pouches with Tacja brand

Imiracle, the Hong Kong firm behind the leading Elf Bar e-cigarette brand, has announced it is foraying into the nicotine pouches category with the launch of the Tacja brand in the UK, Sweden and Switzerland.

The range comes in eight flavours identified as either “mellow” or “frozen”, and in nicotine strengths of 20mg, 18mg and 12mg per gram, with flavour release reportedly lasting for up to half an hour.

“Thanks to a variety of flavours and strengths, TACJA nicotine pouches come in tailored mouthfeels and sensations, guaranteeing an ideal fit for every taste palate, and defining how the user experience is lifted to new heights”, the company said in a statement.

“We are thrilled to introduce TACJA, offering a diverse range of flavours and a delightful sensory presence”, said brand spokesman Charles An. “Our nicotine pouches are designed to provide users with moments of quality and unconstraint”.

Source: Imircale (via PR NewsWire)