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Iceland, the UK frozen food retailer, has announced the launch of 500 new exclusive products in its Iceland and The Food Warehouse stores, as well as its concessions in The Range.
The new range includes ready meals under brand licences such as TGI Fridays, Yo!, Cathedral City, Blue Dragon and MyProtein, as well as own brand offerings.
Sweet options are also being expanded through items such as Mars Galaxy cookie crumble cheesecake, M&M’s cookie pie, Galaxy chocolate orange macarons and Snickers nutcracker bites, alongside a range of doughnut and cookie products from The Daily Bakery.
Commenting on the new line, Andrew Staniland, buying director at Iceland Foods and The Food Warehouse group, said: “We’re always big on value and variety at Iceland. Our latest range of hundreds of new products, many of which shoppers simply won’t find anywhere else, is testament to our commitment to put money back in shoppers’ pockets when they need it most.”
“The variety and value of our latest product launch is really something else, and one more way we’re showing our ongoing commitment to helping families across the UK eat well for less every day”, he added.
Source: Grocery Gazette / Retail Times
