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Burton’s Biscuit, the UK bakery firm behind brands such as Maryland and Wagon Wheels, has announced the acquisition of Dorset-based biscuit firm Thomas Fudge’s for an undisclosed sum.
Founded in 1916, Thomas Fudge’s focuses on “indulgent” sweet and savoury biscuits, producing lines such as florentines, flapjacks, biscuits for cheese, wafers and flatbreads.
In a statement, Burton’s Biscuit described the premium sector as one of the fastest-growing in the biscuit category, claiming growing numbers of consumers are seeking indulgence delivered by provenance, high-quality ingredients and engaging textures.
Commenting on the deal, Burton’s Biscuit CEO Nick Field said the acquisition of Thomas Fudge’s demonstrated a “continued commitment and investment by Burton’s to extend our capability and bring new and exciting products to market in both the sweet and savoury premium segments.”
“Thomas Fudge’s is a great business with a fantastic portfolio of premium products and baking expertise handed down through generations”, he added. “The bakery provides a hugely complementary production capability to Burton’s own bakeries, extending into the more premium and artisanal end of the category with its branded, retailer brand and Marmite products baked under licence. We are excited about the opportunity to develop these three important pillars and look forward to working with our retail partners to drive growth through innovation and excitement in the category”.
Source: Burton’s Biscuit / Thomas Fudge’s
