UAE: Pure Ice Cream to build a production facility

Pure Ice Cream, a UAE-based ice cream manufacturer, has signed an agreement to build a new ice cream production facility at Dubai Industrial City via an AED80 million ($21.7 million) investment.

Pure Ice Cream is the owner of Kwality Global ice cream and the official Gulf Cooperation Council (GCC) licensee for Hershey’s and Reese’s ice cream, as well as producing private-label products for brands such as Baskin Robbins.

The facility will be equipped with both fully and semi-automated manufacturing systems, covering 160,000 sq ft on a 246,000 sq ft site. It will boost Pure Ice Cream’s annual production capacity by 300%, reaching 30 million litres.

Commenting on the move, Pure Ice Cream managing director Vikram Seth said: “Dubai Industrial City’s strategic location close to crucial transport networks, in addition to its world-class infrastructure and supportive ecosystem, make it an ideal choice to establish our new facility. This strategic positioning will allow us to capitalise on new business opportunities and manage larger production volumes efficiently”.

The new facility is expected to open in 2026 and create 300 new jobs.

Source: Pure Ice Cream / TECOM Group