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Nestle, the Swiss consumer goods giant, has expanded its product line-up in the Middle East with the launch of KitKat Moments Desserts.
An extension to the firm’s lineup of bitesize chocolate wafers, KitKat Mini Moments Desserts is described as being inspired by desserts from across the world: namely Cherry Brownie, Strawberry Cheesecake, Creme Brulee and Tiramisu, which feature as an assortment of 15 chocolates in a sharing pouch.
The new product, which is claimed to be made from 100% certified sustainable cocoa and to contain fewer than 90 calories per bar, is being released in the UAE, Saudi Arabia, Kuwait, Lebanon, Jordan, Oman and Bahrain. The 225g pouches are currently being retailed in one online store for 10 AED ($2.72).
“For over eight decades, KitKat has been a favorite chocolate brand among people of all ages, and to be able to launch the Middle East’s preferred dessert flavours is the icing on the cake”, said Simone Touma, business executive officer of confectionery at Nestle Middle East. “Thanks to the local manufacturing that drives innovation, Nestlé Middle East has now achieved almost 20 innovations in the region alone for Confectionery products over the past 5 years”.
The KitKat Mini Moments line was first launched in the Middle East around three years ago, available in flavours such as Cookies n Cream, Caramel, Milk Chocolate, Mocha and Hazelnut.
Source: Arabian Business / Lulu
