Tru Fru

Global leader in confectionery, snacking, food, and pet care products and services Mars, Incorporated, has acquired whole-fruit snack brand Tru Fru. Founded in 2017, Tru Fru is a innovate, better-for-you, high-quality snack made from real fruit, coated in premium chocolate and available in both frozen and shelf-stable. “We are thrilled to welcome one of the most innovative fruit-based snacks in the U.S. into the Mars family of brands. Tru Fru …