Trabanco Group

Spanish cider producer Trabanco Group has launched a new interactive label which allow the consumer to obtain information about its Sidra Avalon products and to access an m-commerce platform using a free app. Claimed to be the first cider to feature an ‘invisible’ QR code, the product allows users to access the m-commerce site by scanning the label using a smartphone camera. Gloria Fernandez, head of communications at Trabanco Group, claimed that the …