Toutjust

Toujust, a new French grocery retailer, is planning to make its debut in the first quarter of this year, promising prices that are up to 10% lower than its direct competitors. The chain, whose name is a play on the expression “tout juste” (“just right”), will be 25% owned by its suppliers, with whom the company intends to work directly to eliminate the costs associated with intermediaries. The model is …