The Boston Beer Company

Japanese-American world leader in premium spirits firm Beam Suntory has announced that it has formed a long-term strategic partnership with The Boston Beer Company. According to Beam Suntory’s statement, the goal of the partnership is to expand iconic brands across fastest growing alcoholic beverages segments. The companies plan to initially launch Sauza tequila in the ready-to-drink beverages format and to introduce Truly Hard Seltzer into bottled spirits. Dave Burwick, CEO …