Ten Motives

The Guardian reports that an advert for Ten Motives e-cigarette advert in the UK has been banned after the Advertising Standards Authority (ASA) ruled that its claims to be “the healthier smoking alternative” could not be substantiated. A leaflet from Ten Motives also claimed that “because it contains no tar or cancerous toxins, you can still enjoy smoking without worrying about the effects on your health”. The company argued that …