Spinning Wheel Brands

Gama spoke to Julia Stamberger, Founder, Spinning Wheel Brands. What have been the biggest impacts of the health and economic crisis on the consumer goods industry, and how best should brands respond? “Consumers are no longer discovering new products and brands in-store, as demos and most trade promotions have been suspended, and when they enter stores, customers are quickly shopping their list and leaving, not browsing the aisles. That discovery …