Soreen

UK malt loaf producer Soreen has expanded its portfolio with the launch of Soreen Squidgy Cake Bites, a “shareable” cake product that comes in bitesize pieces. Squidgy Cake Bites comes in in a tub of 12 and are available in Chocolate and Toffee flavours. Thye have an RRP of £2 ($2.45) and are available at Asda, Tesco and Ocado in the UK. Commenting on the launch, Soreen marketing director Bethan …